Arts Management Resources

ArtsFairfax believes arts experiences should be accessible to everyone. As society changes, so must arts organizations adapt to meet the changing needs of its audiences and community. The tools and resources in this section are intended to provide arts organizations with assistance in making their programs and facilities accessible to people with disabilities.

DC Arts & Access :
A consortium of arts leaders from the Washington, DC metropolitan area, who focus on making their cultural venues and programs accessible to people with disabilities.
Leadership Exchange in Arts and Disability (LEAD) Kennedy Center:
A professional network focused on expanding the breadth and scope of accessibility services and programming across the country. Holds an annual conference and has a range of resources on its site.
Theatre Development Fund:
A New York City non-profit that provides a range of accessibility services to its member organizations. A good overview of the types of audio and visual aids available.
Didlake:
Provides services to people with disabilities, including job opportunities, day support and services to local businesses. An example of a potential community partner that can help organizations connect with these prospective audiences.
Arts Midwest Accessibility Center:
One of six regional arts organizations, Arts Midwest has compiled an accessibility toolbox for arts organizations. Although there is some overlap with the resources here, it provides a succinct set of links and information for cultural organizations.
Design for Accessibility:
This management handbook is designed to help organizations not only comply with Section 504 and the Americans with Disabilities Act, but also to assist in making access an integral part of planning, mission, programs, outreach, meetings, budget and staffing.

Marketing

Guide

Nonprofit Information: The Marketing Matrix – 6 Elements of a Nonprofit Marketing Plan http://nonprofitinformation.com/nonprofit-marketing-plan-elements/

Articles

Arts Management & Technology Laboratory: 10 Arts Marketing Tips To Fuel Change In Your Nonprofit http://amt-lab.org/blog/2016/11/10-arts-marketing-tips-that-will-fuel-your-nonprofit
Inside Philanthropy: Cracking the Code – A Foundation Shows Arts Organizations How to Engage Millennials https://www.insidephilanthropy.com/home/2017/5/6/wallace-foundation-audience-engagment

Visit Fairfax Calendar

http://www.fxva.com/events/

Conferences

National Arts Marketing Conference 2018 http://namp.americansforthearts.org/get-smarter/conference
National Arts Marketing, Development & Ticketing Conference 2018 http://artsreach.com/conference.php?id=13

Email Marketing

Arts Hacker: Who Should Receive Your Email Newsletter? https://artshacker.com/who-should-receive-your-email-newsletter/
Act On: 5 Email Marketing Tips for Nonprofit Organizations https://www.act-on.com/blog/5-email-marketing-tips-for-nonprofit-organizations/
Wired Impact: 10 Tips for Your Nonprofit’s Email Newsletter Design https://wiredimpact.com/blog/nonprofit-email-newsletter-design/

Creating a Website

National Arts Marketing Project/Americans for the Arts: 5 Rules for Arts Organization Websites https://namp.americansforthearts.org/2012/04/04/five-rules-for-arts-organization-websites
Top Nonprofits: 20 Best Nonprofit Websites – 2017 Edition https://topnonprofits.com/lists/best-nonprofit-websites/

Research

Performing Arts Ticket Buyer Media Usage Study – Whitepaper

Funding and Support

Guides and Articles

Society for Nonprofits: Fundraising Guide https://www.snpo.org/funding/
National Council of Nonprofits: Fundraising Tools & Resources https://www.councilofnonprofits.org/tools-resources-categories/fundraising
EveryAction: The Nonprofit Fundraising Strategic Plan Guide https://blog.everyaction.com/nonprofit-fundraising-strategic-plan-guide
Sample Grant Applications
The Balance: How to Write a Winning Grant Proposal in 11 Steps https://www.thebalance.com/how-to-write-a-grant-proposal-2501980
Grant Space: Samples & Other Resources http://grantspace.org/

National Endowment for the Arts

https://www.arts.gov/

Virginia Commission for the Arts

http://www.arts.virginia.gov/

Foundation Center

http://foundationcenter.org/

Requests

Wiki How: How to Write a Letter Requesting Sponsorship https://www.wikihow.com/Write-a-Letter-Requesting-Sponsorship
The Balance: 6 Examples of Effective Fundraising Letters https://www.thebalance.com/examples-of-effective-fundraising-letters-2502074

Acknowledgment

Thank You Letter – Sample https://images.template.net/wp-content/uploads/2016/01/13060434/Download-Donation-Acknowledgement-Letter-Sample-PDF-for-Free.pdf
National Council of Nonprofits: Gift acknowledgements – Saying ‘thank you’ to donors https://www.councilofnonprofits.org/tools-resources/saying-thank-you-to-donors
The Balance: The Link between Donation Acknowledgment Letters and Taxes https://www.thebalance.com/the-link-between-donor-acknowledgement-letters-and-taxes-2501853
EveryAction: 6 Effective Ways to Thank Donors for a Lasting Relationship https://blog.everyaction.com/6-effective-ways-to-thank-donors-for-a-lasting-relationship

Conferences & Workshops

Americans for the Arts: Annual Convention 2018 http://convention.artsusa.org/
Americans for the Arts: National Arts Marketing Project Conference http://namp.americansforthearts.org/get-smarter/conference
National Arts Marketing, Development & Ticketing Conference 2018 http://artsreach.com/conference.php?id=13
Arts & Science Council (ASC): Workshops & Training for Organizations https://www.artsandscience.org/programs/for-creative-individuals-organizations/workshops-training/workshops-training-organizations/
Virginia Association of Museums: Workshop Series http://www.vamuseums.org/?page=WorkshopSeries

Arts Reach

http://www.artsreach.com/