2020 WORK-SMART
ArtsFairfax launched the first WORK-SMART series in the spring of 2020 focusing on marketing. Arts groups and artists learned techniques and practical strategies to increase sustainability and capacity. Explore the four marketing sessions:
Marketing Foundations
Angela Inzerillo and James Lawson, founders of Impact Business Solutions. Angela Inzerillo and James Lawson, Impact Business Solutions, explored planning framework, budgeting on a shoestring and marketing return on investment. Be sure to check out their presentation from the workshop. (March 6, 2020)
Audience Development & Community Engagement
Anneliese DeDiemar, Director of Marketing and Communications, Equipment Leasing and Finance Foundation. Anneliese DeDiemar, Director of Marketing and Communications, Equipment Leasing and Finance Foundation presented techniques to streamline marketing communication efforts, audience diversification strategies, enhanced dynamic experiences and creating a culture of brand ambassadors. The presentation with an interactive worksheet was recorded. For permission to use content in this webinar, please contact Anneliese DeDiemar at anneliese.m.dediemar@gmail.com directly. (April 3, 2020)
Branding & Digital Marketing
Shawn Pastor, Senior Digital Sales Manager, Hibu and Ceylon Mitchell, Founder of M3| Mitchell Media & Marketing. Ceylon Mitchell, Founder of Mitchell Media & Marketing and Shawn Pastor, Senior Digital Sales Manager, Hibu and discussed developing your own image & owned media, effective storytelling with social media and email, geofencing and website development. Ceylon’s presentation with an interactive worksheet along with Shawn’s presentation were recorded. (May 1, 2020)
Tools of the Trade
Rachelle Etienne-Robinson and Stan “Substantial” Robinson, cofounders of Substantial Art & Music. Rachelle Etienne-Robinson and Stan “Substantial” Robinson, cofounders of Substantial Art & Music provided techniques for prioritizing social media networks and management tools, leveraging analytics/insights to grow your audiences and engagement and using data to develop future posting strategies were recorded. (June 5, 2020)
What’s Next for the Arts and How to Plan For It
Anne Corbett, Principal, Building Creative and Mary Robinson, President & Founder, Capacity Partners participated in a moderated discussion on how to plan for reopening, including official phases, hybrid programming, the role of the arts in rebuilding our cultural landscape, building partnerships to stay connected with the community and dynamic approach to planning during the COVID crisis. Anne and Mary’s presentation along with Mary’s interactive worksheet were recorded. (May 22, 2020)