WORK-SMART WORKSHOPS

WORK-SMART WORKSHOPS

The WORK-SMART workshops are designed to teach best practices and innovative approaches to the business side of the arts. Arts groups and artists will be empowered through practical strategies to increase sustainability and capacity.

STARTING MARCH 2020: The focus for this year’s WORK-SMART workshop series will be Marketing. Experts in the field will deliver content geared towards small and midsize arts organizations. There are four sessions designed in sequence, but you are welcome to participate in any or all four. The WORK-SMART: Marketing Workshops series will explore marketing foundations, audience development and community engagement, branding and digital marketing, and tools of the trade from marketing professionals. All workshops are free to attend. Registration is required.

Marketing Foundations

Angela Inzerillo and James Lawson, founders of Impact Business Solutions
  • Planning Framework
  • Budgeting on a shoestring
  • Marketing ROI

March 6, 12 – 2pm

Pella MidAtlantic Windows & Doors of Tysons Corner

8150 Leesburg Pike, Suite 140, Vienna

Free to attend, registration required. Lunch provided.

 

Audience Development & Community Engagement

Anneliese DeDiemar, Director of Marketing and Communications, Equipment Leasing and Finance Foundation
  • Streamline MarComm Efforts
  • Audience Diversification Strategies
  • Enhance Dynamic Experiences
  • Create Culture of Brand Ambassadors

April 3, 12 – 2 pm

Pella MidAtlantic Windows & Doors of Tysons Corner, 8150 Leesburg Pike, Suite 140

Free to attend, registration required. Lunch provided.

 

Branding & Digital Marekting

Shawn Pastor, Senior Digital Sales Manager, Hibu and Ceylon Mitchell, Founder of M3| Mitchell Media & Marketing
  • Developing your image & owned media
  • Effective storytelling with social media & email
  • Geofencing
  • Website

May 1, 2020, 12 -2 pm

More information coming soon.

Free to attend, registration required. Lunch provided.

 

Tools of the Trade

Ratchelle Etinne-Robinson and Stan “Substantial” Robinson, cofounders of Substantial Art & Music
  • Prioritizing social media networks and management tools
  • Leveraging analytics/insights to grow your audience and engagement
  • Activity: “More of this. Less of that.” using past data to develop future posting strategies

June 5, 2020, 12- 2pm

More information coming soon.

Free to attend, registration required. Lunch provided.

 

ARTSFAIRFAX IS FUNDED IN PART BY THESE FUNDERS IN ADDITION TO GENEROUS SUPPORT FROM FOUNDATIONS, CORPORATIONS, INDIVIDUALS, AND ORGANIZATIONS.